These simple updates can be easy to implement, and will make your site clean, professional and interactive. Use Larger Font Sizes. Incorporate large font size in designs and layouts where it makes sense. A minimum font size of 18 points for body text can really stand out...
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Small Giants writes every piece of content according to AP Style. Annually, the Associated Press releases an updated stylebook to standardize basic writing style and to announce changes to English writing standards. The stylebook acts as a guide and reference for writers across all platforms...
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In November, Twitter increased their 140-character limit to 280 characters, meaning that users have double the opportunity to speak their minds and target their messaging. Some CRE & A/E/C companies find the platform to be intimidating, but once they learn the power of Twitter and...
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Hi there! My name is Taylor and I am the PR and Communications Specialist at Small Giants. I have been here for just over a year now, and I can honestly say that no two days have been the same – but I wouldn’t have it...
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Creating content, sharing content, measuring content all takes a lot of time in order to be effective. These tools should help you work more efficiently with your social media plan of action and give you the results that you need. Monitoring Tool for Listening & Engaging: ...
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It’s that time, refresh those social media platforms and start fresh! Dig in and redefine your outreach while springing ahead of your competitors. It’s important to engage and know your audience, be where they are, and provide value-added content that they want to hear and...
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(As seen in the September/October 2015 Issue of Constructor Magazine) – By Amy Drew Thompson MEASURE. LEARN. USE. REPEAT. Marketing is something that happens first, before results, says Danielle Feroleto. Many years in construction marketing led her to co-found Small Giants, a firm dedicated exclusively to business...
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I’m going to go out on a limb and confess and unpopular view…I hate selfie sticks. I actually will alienate myself from almost every reader and tell you I also hate selfies. Now, before you stop reading and throw this offensive article in the trash,...
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We are likely all feeling refreshed and energized to tackle 2014 with fresh ideas and new ways to market our businesses. Get organized, develop a strategic plan, establish a budget, focus on operational improvements…and commit to writing a blog…suddenly I lost you. And if I tell...
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