These simple updates can be easy to implement and will make your site clean, professional and interactive.

Use Larger Font Sizes. Incorporate large font size in designs and layouts where it makes sense. A minimum font size of 18 points for body text can really stand out and direct visitors.

Create more space. Minimize the amount of clutter by including space around and between elements to help guide users through the site. Whitespace can help make it clear where a reader should focus attention.

Simplify navigation. Placing fewer items in navigation menus and eliminating sidebars are great ways to cut down on the amount of clutter that exists. Simplifying can create better-looking designs without compromising user experience or conversion rate optimization.

Storytelling. Immersive storytelling with unique design elements creates context and draws users into the brand’s world. Elements such as high-quality image, video, sound, social media, maps and other components help push the boundaries of the imagination.

HTTPS: Secure Your Site. According to Google, https is a new ranking factor. Creating an SSL certificate will increase Google rankings and boost your firm to the top of a search.

Thinking about updating, refreshing or redesigning your site? Contact our Strategic Marketing team.

Read other articles from our latest Giant Life magazine here.

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