For the past fourteen years, Danielle Feroleto, has dedicated her time to teaching the future AEC community at Del E. Webb’s School of Construction at ASU. Marketing for Construction is an undergraduate and graduate level course that teaches students how to create and implement marketing strategies in the AEC industry. In Danielle’s class, students learn key marketing practices which include, strategic planning, marketing collateral, networking, business development, submitting for RFQ’s, and interview preparation for project pursuits.
Throughout the course, students are introduced to a variety of guest speakers. These industry leaders offer insight into how adopting specific marketing principles have strengthened their firms from the inside out. In addition, Danielle takes her students on a field visit to marketing departments in various construction companies. Students learn first-hand how marketing divisions operate. Therefore, students see how relevant the strategies learned are. Danielle’s passion for marketing, in conjunction with her zeal for all things in the AEC industry makes her a valued member of the ASU faculty and a favorite professor among many. Above all, Danielle takes great joy seeing her past students working with top firms that Small Giants interacts with. Small Giants congratulates Danielle on her 15th year of equipping the future industry leaders of tomorrow!