Insurica Southwest

Insurica Southwest

COLLATERAL, AD CAMPAIGN

In early 2020, Minard-Ames Insurance Group, a business with a 30+ year history in the Southwest underwent a name change to become Insurica Southwest. Recognizing the intricacy of a corporate name change, we needed to inform and reassure the public that the same great service would continue. Our team developed concepts and a design for a digital and print campaign. The campaign uses well-known celebrities who changed their name as a metaphor for Insurica’s name change.