Danielle Feroleto, CPSM
Owner & President

Danielle Feroleto, CPSM, founded Small Giants in 2006. The firm’s foundation of exclusively serving the CRE and AEC industries was borne out of Danielle’s background in commercial construction in several capacities, including editor for two construction publications, and marketing and business development for a large general contractor for nearly a decade. The result has been passion, application and understanding the industry to serve more than 300 clients in achieving their goals and visions to compete at the highest level. In 2015, Danielle was named one of the “Most Influential Women in Commercial Real Estate.”

 

When she’s not crafting persuasive strategies, effectively training teams to win more opportunities or building upon her vast network of premier partners and industry leaders, she is participating in local and national organizations that are instrumental in shaping industry policies and practices. These groups include the National Association of Industrial and Office Properties (NAIOP), the Alliance for Construction Excellence (ACE), the Executive Committee of the Industry Advisory Council at Arizona State University (ASU), and the Arizona Builders’ Alliance (ABA), where she serves as an instructor and board member.

 

With her passion for consulting and mentoring having no end in sight, Danielle pioneered the first marketing and business development course at the Del E. Webb School of Construction at ASU, where she has served as an associate faculty member for more than a decade. In addition, her book “The Truth Helps: An Honest, Straightforward Guide to Project Interview Success,” has seen to hundreds of underdog teams finally knowing what victory truly tastes like.

 

Danielle has received several formal acknowledgements for her leadership, influence, work in the community and thought-leadership. While her enthusiasm for CRE remains constant, her interests are ever-changing and have led her to learn more about competitive running, swimming, and even archery.

 

Danielle earned a Masters in Mass Communication from ASU, and she currently resides in Phoenix with her husband and daughter.

Strategy

Coaching

Client Relationships

Training

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Director of Marketing & Social Media

Kimberly Werner

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Art Director

Jana Berrelleza

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Visual Media Manager

Brennan Gerle

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Marketing Manager

Jennifer White

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Public Relations Specialist

David McGlothlin

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Marketing Associate

Liz Gibbons

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