Whether you are actively or casually searching for a new job, one of the best resources to use during your search is LinkedIn. Our Small Giants recruiting coordinator, Mandy Brown, suggests using LinkedIn as your one-stop-shop to connect with a company before an interview, and even before applying. Here are a few things to keep in mind while using LinkedIn as a job searching strategy:
- Showcase your industry awareness: Integrate sharing relevant news articles from local and national industry publications into your posts. Employers want to see that you are educated and up-to-date on current news, trends and events that are happening in the industry.
- Target your engagement: If you have a specific company in mind that you want to work for, engaging with their account by commenting, liking and re-sharing their company posts. By following company and employee, employers will notice your interest.
- Be mindful of your tone: When making comments and starting conversations, use a complimentary tone. You can also show your interest by asking questions – employers want to see that you are knowledgeable AND that you are interested and willing to learn.
- Demonstrate your experience: Your LinkedIn profile is the place to share your work experience and success. Make sure that your account reflects traits desired by employers you are looking for, whether written in your previous job experience details, your bio or in a post, just do not dwell much on your self-promotion.
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