There is no right or wrong answer when it comes to whether companies should have headshots taken inside or outside. Each environment creates distinct tones, so it really comes down to the firm’s brand and personal preference.
Indoor headshots often result in well-lit images that make a formal statement, which are ideal for use on professional platforms like LinkedIn, proposals or presentations. Indoor shoots also allow for flexibility in accommodating schedules. Headshots that are taken outdoors have natural light to create a fresh, soft and approachable feel. Whether indoor or outdoor, photographers consider how their subjects may be affected by changes in lighting and shadows.
“The best time for a photoshoot is during the “golden hour,” which is at sunrise or sunset,” said Brianna Verderame, director of visual media. “Some companies may not have the ability to shoot during these times, but having a cloudy day or shady area can also help create soft spots.”
For when uncontrollable elements ruin a scheduled outdoor shoot, Small Giants has developed an indoor solution that replicates an outdoor light. Interested in learning more? Contact the Small Giants visual media team to discuss photography services.