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Where Does Your Brand Live?

Branding is not simply your tagline or logo, but lives out in every aspect of your company from colors to core values. If you want your brand to make a real, lasting connection with clients and prospects, tell stories instead of pushing generic content. This...

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Your CRE Design Print File Guide

You may be familiar with .JPG and .PDF, but do you understand what designers are talking about when they start referring to other digital file formats such as .EPS or .SVG? A file can be identified by its extension, such as [filename].PDF. Our Small Giants...

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Your CRE Design Digital File Guide

You may be familiar with .JPG and .PDF, but do you understand what designers are talking about when they start referring to other digital file formats such as .EPS or .SVG? A file can be identified by its extension, such as [filename].PDF. Our Small Giants...

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Why CRE, A/E/C Companies Should Have Brand Standards

Brand standards are crucial for every company from small mom and pop shops to large corporations. A guide helps internal personnel, consultants and vendors know how to properly use the company’s logo, colors and style.   A brand standards guide can be as simple or elaborate as a company...

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Is it time for a logo redesign?

Recent requests for logo redesigns are really driving home that branding and marketing materials in the commercial real estate industry are helping firms stay competitive. To remain relevant in the construction, architecture and engineering landscape, firms are opting to modernize and evolve rather than fall...

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Stock Photography for A/E/C, CRE Websites

Small Giants recently launched a refreshed website. During the process, we decided as a group that commonly used stock images and photos that did not align with our new brand would not be considered.   The Small Giants visual team led efforts in developing a personalized catalog...

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Should You Take Your Headshots Inside or Outside?

There is no right or wrong answer when it comes to whether companies should have headshots taken inside or outside. Each environment creates distinct tones, so it really comes down to the firm’s brand and personal preference.   Indoor headshots often result in well-lit images that make...

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Supplementing Your A/E/C, CRE Brand with Icon Families

Icons have been around since Egyptians used hieroglyphs – they’re prevalence is not astounding because, as many visual learners and studies will tell you, images and illustrations are often the best ways to communicate simple or complex information. When used to replace and enhance messaging,...

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5 Questions to Ask When Choosing Your Logo

Logos can come in many shapes and sizes and will be chosen for many different reasons: “It’s my favorite color! My mom liked this one best. This is the only thing our committee could come close to agreeing on. It’s so NOW and trendy! This...

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