AP Style Writing Basics for CRE & A/E/C Industries

Small Giants writes every piece of content according to AP Style. Annually, the Associated Press releases an updated stylebook to standardize basic writing style and to announce changes to English writing standards. The stylebook acts as a guide and reference for writers across all platforms...

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Learn to leverage Twitter

In November, Twitter increased their 140-character limit to 280 characters, meaning that users have double the opportunity to speak their minds and target their messaging. Some CRE & A/E/C companies find the platform to be intimidating, but once they learn the power of Twitter and...

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Taylor

SG Spotlight: Taylor

Hi there! My name is Taylor and I am the PR and Communications Specialist at Small Giants. I have been here for just over a year now, and I can honestly say that no two days have been the same – but I wouldn’t have it...

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social media tools

The Ultimate Guide to Social Media Tools

Creating content, sharing content, measuring content all takes a lot of time in order to be effective. These tools should help you work more efficiently with your social media plan of action and give you the results that you need. Monitoring Tool for Listening & Engaging: ...

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social media cleanup

Social Media Spring Cleanse

It’s that time, refresh those social media platforms and start fresh! Dig in and redefine your outreach while springing ahead of your competitors. It’s important to engage and know your audience, be where they are, and provide value-added content that they want to hear and...

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Marketing Strategies to Keep up your Sleeve

Marketing Strategies to Keep up your Sleeve

(As seen in the September/October 2015 Issue of Constructor Magazine) – By Amy Drew Thompson MEASURE. LEARN. USE. REPEAT. Marketing is something that happens first, before results, says Danielle Feroleto. Many years in construction marketing led her to co-found Small Giants, a firm dedicated exclusively to business...

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blog

Resolve to Beat the Blog Blues

We are likely all feeling refreshed and energized to tackle 2014 with fresh ideas and new ways to market our businesses. Get organized, develop a strategic plan, establish a budget, focus on operational improvements…and commit to writing a blog…suddenly I lost you. And if I tell...

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