Small Giants expands with Public Relations Specialist

Small Giants has hired David McGlothlin as public relations specialist to work with clients on messaging for public relations and marketing projects.   “David brings a great blend of passion for the commercial construction and real estate industry, and an understanding how to communicate about the people...

Read More

5 Social Media Tools Your AEC, CRE Firm Should Use

As a well-rounded marketing agency, Small Giants understands that it’s not enough to simply market a company through press releases and websites. We believe a successful marketing campaign is achieved through creating a comprehensive brand that allows the company to interact with the public. We...

Read More

Small Giants expands with Marketing Manager Hire

Small Giants has hired Alison Wright as marketing manager to work with clients to understand their goals, direction and messaging, and will employ strategic leadership and vision to oversee marketing projects. With experience as the former director of philanthropy for Eversight in Ann Arbor, Mich., Alison...

Read More

PR Tips: Back to the Basics

One of the best ways to build upon a positive name and brand is to share exclusive stories about your company that convey expertise, culture, wins and innovation. When you feel like you have “the scoop,” it’s important that you take time to perfectly craft...

Read More

Should AEC firms be on Instagram?

Several clients have been debating whether they should adopt Instagram as part of their digital marketing toolkit. Upon discussing their online marketing goals further, we encountered mixed emotions about investing time in what can seem like a #selfie filled app. How can an app that...

Read More

Simple Tips to Evaluate and Update Your Website

These simple updates can be easy to implement, and will make your site clean, professional and interactive.   Use Larger Font Sizes. Incorporate large font size in designs and layouts where it makes sense. A minimum font size of 18 points for body text can really stand out...

Read More

AP Style Writing Basics for CRE & A/E/C Industries

Small Giants writes every piece of content according to AP Style. Annually, the Associated Press releases an updated stylebook to standardize basic writing style and to announce changes to English writing standards. The stylebook acts as a guide and reference for writers across all platforms...

Read More

Learn to leverage Twitter

In November, Twitter increased their 140-character limit to 280 characters, meaning that users have double the opportunity to speak their minds and target their messaging. Some CRE & A/E/C companies find the platform to be intimidating, but once they learn the power of Twitter and...

Read More
Taylor

SG Spotlight: Taylor

Hi there! My name is Taylor and I am the PR and Communications Specialist at Small Giants. I have been here for just over a year now, and I can honestly say that no two days have been the same – but I wouldn’t have it...

Read More
social media tools

The Ultimate Guide to Social Media Tools

Creating content, sharing content, measuring content all takes a lot of time in order to be effective. These tools should help you work more efficiently with your social media plan of action and give you the results that you need. Monitoring Tool for Listening & Engaging: ...

Read More