PR Tips: What to Avoid if You Want to Get Published

One of the best ways to build a positive name and brand is to share exclusive stories about your company that convey expertise, culture, wins and innovation. When you feel like you have “the scoop,” it’s important that you take time to perfectly craft your...

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Where Does Your Brand Live?

Branding is not simply your tagline or logo, but lives out in every aspect of your company from colors to core values. If you want your brand to make a real, lasting connection with clients and prospects, tell stories instead of pushing generic content. This...

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Small Giants expands with Design and Marketing Coordinator

Small Giants, LLC has hired Margaret Kinsey as design and marketing coordinator to support the creative team with graphic design needs for digital and traditional marketing collateral. Margaret will also work with the marketing team to develop compelling proposals for clients.   “Margaret’s hands-on industry experience brings...

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4 Public Relations Tips to Get Published

One of the best ways to build a positive name and brand is to share exclusive stories about your company that convey expertise, culture, wins and innovation. When you feel like you have “the scoop,” it’s important that you take time to perfectly craft your...

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Small Giants expands with Public Relations Specialist

Small Giants has hired David McGlothlin as public relations specialist to work with clients on messaging for public relations and marketing projects.   “David brings a great blend of passion for the commercial construction and real estate industry, and an understanding how to communicate about the people...

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5 Social Media Tools Your AEC, CRE Firm Should Use

As a well-rounded marketing agency, Small Giants understands that it’s not enough to simply market a company through press releases and websites. We believe a successful marketing campaign is achieved through creating a comprehensive brand that allows the company to interact with the public. We...

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Small Giants expands with Marketing Manager Hire

Small Giants has hired Alison Wright as marketing manager to work with clients to understand their goals, direction and messaging, and will employ strategic leadership and vision to oversee marketing projects. With experience as the former director of philanthropy for Eversight in Ann Arbor, Mich., Alison...

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PR Tips: Back to the Basics

One of the best ways to build upon a positive name and brand is to share exclusive stories about your company that convey expertise, culture, wins and innovation. When you feel like you have “the scoop,” it’s important that you take time to perfectly craft...

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Should AEC firms be on Instagram?

Several clients have been debating whether they should adopt Instagram as part of their digital marketing toolkit. Upon discussing their online marketing goals further, we encountered mixed emotions about investing time in what can seem like a #selfie filled app. How can an app that...

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