Small Giants expands with Design and Marketing Coordinator

Small Giants, LLC has hired Margaret Kinsey as design and marketing coordinator to support the creative team with graphic design needs for digital and traditional marketing collateral. Margaret will also work with the marketing team to develop compelling proposals for clients.   “Margaret’s hands-on industry experience brings...

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Your CRE Design Digital File Guide

You may be familiar with .JPG and .PDF, but do you understand what designers are talking about when they start referring to other digital file formats such as .EPS or .SVG? A file can be identified by its extension, such as [filename].PDF. Our Small Giants...

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Why CRE, A/E/C Companies Should Have Brand Standards

Brand standards are crucial for every company from small mom and pop shops to large corporations. A guide helps internal personnel, consultants and vendors know how to properly use the company’s logo, colors and style.   A brand standards guide can be as simple or elaborate as a company...

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Is it time for a logo redesign?

Recent requests for logo redesigns are really driving home that branding and marketing materials in the commercial real estate industry are helping firms stay competitive. To remain relevant in the construction, architecture and engineering landscape, firms are opting to modernize and evolve rather than fall...

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Engaging Through Interactive Brochures

At Small Giants, our creative team often receives requests from clients for lengthy project brochures for large properties or offering memorandums. Rather than producing a typical pdf, interactive brochures give users the opportunity to easily access key material by clicking through pages that link to...

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Supplementing Your A/E/C, CRE Brand with Icon Families

Icons have been around since Egyptians used hieroglyphs – they’re prevalence is not astounding because, as many visual learners and studies will tell you, images and illustrations are often the best ways to communicate simple or complex information. When used to replace and enhance messaging,...

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5 Questions to Ask When Choosing Your Logo

Logos can come in many shapes and sizes and will be chosen for many different reasons: “It’s my favorite color! My mom liked this one best. This is the only thing our committee could come close to agreeing on. It’s so NOW and trendy! This...

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