Why CRE, A/E/C Companies Should Have Brand Standards

Brand standards are crucial for every company from small mom and pop shops to large corporations. A guide helps internal personnel, consultants and vendors know how to properly use the company’s logo, colors and style.   A brand standards guide can be as simple or elaborate as a company...

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Is it time for a logo redesign?

Recent requests for logo redesigns are really driving home that branding and marketing materials in the commercial real estate industry are helping firms stay competitive. To remain relevant in the construction, architecture and engineering landscape, firms are opting to modernize and evolve rather than fall...

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Engaging Through Interactive Brochures

At Small Giants, our creative team often receives requests from clients for lengthy project brochures for large properties or offering memorandums. Rather than producing a typical pdf, interactive brochures give users the opportunity to easily access key material by clicking through pages that link to...

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Supplementing Your A/E/C, CRE Brand with Icon Families

Icons have been around since Egyptians used hieroglyphs – they’re prevalence is not astounding because, as many visual learners and studies will tell you, images and illustrations are often the best ways to communicate simple or complex information. When used to replace and enhance messaging,...

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5 Questions to Ask When Choosing Your Logo

Logos can come in many shapes and sizes and will be chosen for many different reasons: “It’s my favorite color! My mom liked this one best. This is the only thing our committee could come close to agreeing on. It’s so NOW and trendy! This...

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