Small Giants

Are Selfie Sticks Ruining Your Network?

January 7, 2015 / in Business Development

Selfie Stick

By Danielle Feroleto

I’m going to go out on a limb and confess and unpopular view…I hate selfie sticks. I actually will alienate myself from almost every reader and tell you I also hate selfies. Now, before you stop reading and throw this offensive article in the trash, let me tell you why.

I love networking! Every single little thing about it….from the first uncomfortable conversation to the rewards you reap in relationships built throughout your career, it is, in my opinion, THE most important business skill you can acquire. It’s not for everyone and it’s not as easy as most think to do it well.

I will give you some of the best tips I have learned in networking all through the reasons I believe your selfie stick is ruining your networking life!

Those Sticks Eliminate Spontaneous Encounters:

Imagine hiking to the top of mountain you have never challenged before or looking out on the vast expanse of the Grand Canyon. These are memorable events for you and all of the events and people leading up to it become an important part of the collective story. It is a little awkward to ask someone to take a picture of you and your friend/family, but we can all recall the dialogue that ensues when we do. We find out where the new person in our story is from, if this is their first time here and a little bit about them.

Similarly, when we network, we have that initial uncomfortable feeling approaching someone we don’t know, but as soon as the conversation is ignited we have the reward of learning more about them and their story. If we don’t initiate conversation, we limit the experience at that event. And the best networkers know that you can build your network absolutely anywhere. Don’t miss any opportunity.

Selfie Sticks Never Reciprocate:

The very best part of asking someone to take your photo is to then offer to take one for them. If you didn’t, it would be considered rude. And in doing so, we learn a bit more about them. My dad, the ultimate friend to everyone, was known for having friends he met in all sort of encounters such as this. Friendships were born and random people became a part of our vacation stories and photo albums.

The best business developer and networker I know I have long described as a person who always gives more than he takes. He comes to a networking event or a one-on-one meeting prepared to share and help. When we approach networking in this fashion, we are in control of an outcome which is to find a way to help with valuable information, an article or book, a person they should meet or a resource that would benefit the other person. The best part of this technique is that it is so rarely done that it stands out! And yet it is simple—commit to “giving” something in every networking encounter and you will excel at networking.

The Stick Does Not Care about You Afterward:

If I had to summarize my distain for Selfie Sticks (even the name for them bugs me), it would be because they scream “it’s all about me”. They allow you to ask for no help, allows for a photo anywhere, in a vacuum, regardless of surroundings. While, this is obviously not all bad, it eliminates the best of the experience.

Going back to some of my most fond vacation memories, my dad used to take photos with his camera, develop the images and then mail the photos to the people we met. He not only was appreciated by them, but developed long-lasting friendships and business as a result. Imagine being the family who had a stranger take your picture of a treasured moment, only to say they’ll take it with their camera and send you the image…most of us are thinking “Sure you will!”

Networking is like this; we need to remember that the goal of networking is to create a relationship that can build and trust can be established. Creating a follow up is one of the best ways to prove early in the relationship that you will do what you say you are going to do.

That Stick Does Not Let Us Refine Our Skills:

Predictable outcome with that annoying thing…You want a photo, you use it, you’re done! I always love the thrill of finding the person who actually can take the picture without putting their thump over the lens or who has an eye for photography and will not give up at just one quick snap. It’s a joy to accomplish this little task together and while we’re at it, what do we do with the awkward time…we talk! And we refine the art of conversation and asking questions and sharing little stories and talking to strangers to bring new thoughts, perspectives and insights in little moments.

That is why I love networking! Because we refine and adjust, learn and grow, share and listen and all the while get more comfortable and confident for the next encounter. How will we get “good” at networking if we don’t practice it in the little things…encounters as simple as “Hi there, would you mind taking our picture quickly?”

Networking takes practice, but it starts from small meaningful encounters and practice socially. I fear those little rods are taking what was once required conversation building elements out of our daily lives and I am not happy about it! So put those relationship building thieves aside and begin to socialize with those around you once again. That is an approach that “sticks”! Happy networking!

Q&A with Marketing Intern Darriane Castro

/ in Marketing

Screen Shot 2017-02-03 at 10.41.45 AMTell us a little bit about yourself – Where do you go to school, what do you study and what internships have you had?

I am a student at Arizona State University (ASU), and I am majoring in communication with a minor in public relations. I am pleased to say that Small Giants is the first marketing internship I have had!

What spoke to you about Small Giants and made you want to apply for an internship?

I was really drawn to Small Giants because of the all-female team! It was really surprising to see a firm like this in a heavily male-dominated industry.

What are you most excited to learn at Small Giants?

I don’t think I have just one thing in particular because I am excited to learn about everything. I am ready to soak up all the information that I can and really take advantage of the wonderful opportunity I have at Small Giants. So far, everything interests me equally! This is the first time I am hearing and learning about marketing, CRE and AEC so everything captures my interest and the newness of it all fuels my desire to understand every aspect of the industry.

What’s the best advice you’ve ever been given?

The best advice I have ever gotten was to always have confidence in myself and my capabilities.

What do you want to be when you “grow up?”

I would love to be a marketing coordinator! I like how involved and well rounded marketing coordinator positions are. I love how you can always count on doing something different every day. I could never see myself being bored! One of the most attracting aspect of being a marketing coordinator would be the ability to always work with a team and being able to foster a great work environment!

Do you belong to any organizations?

I am a part of the communication honor society, Lambda Pi Eta, at Arizona State University. Lambda Pi Eta helps guide all communication majors at Arizona State University to their desired career path, provides networking opportunities and conducts community events. I have loved being able to connect with both the faculty and students at ASU through this organization. The networking opportunities that Lambda Pi Eta offers has also been extremely beneficial to me because it helped me decided what career path I wanted to take!

What inspires you?

I have always been inspired by happy people. Whenever I see someone who is living their life to the fullest it reminds me to not let life pass me by.

What are you known for?

I would say I am known for always having a smile on my face and my positive attitude.

Small Giants ranked #5 Best Places to Work

/ in News

Small Giants was ranked the #5 Best Micro-Sized Place to Work by the Phoenix Business Journal! Our team loves what we do and we enjoy one another’s company – that makes all the difference!

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